Blog Post by Rena Patton
Rena PattonJun 24, 2025 11:00:00 AM5 min read
Play to Win: Using Gamification to Boost Traffic, Engagement & Leads at Trade Shows
Imagine your trade show booth not just as a display space, but as a hub of energy and ...
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Rena PattonJun 17, 2025 11:00:00 AM5 min read
Tech-Enabled Experiences: Leveraging LED, AR/VR & Touchscreens Effectively at Trade Shows
In today's rapidly evolving trade show landscape, technology often takes center stage. ...
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Rena PattonJun 10, 2025 11:00:00 AM6 min read
Sensory Overload (The Good Kind!): Engaging All Senses in Your Booth Design
When you think about designing a trade show booth, chances are your mind immediately ...
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Rena PattonJun 3, 2025 11:00:00 AM5 min read
Our Booth Design Blueprint for Engagement: Strategic Design Principles for Experiential Trade Show Exhibits
When you walk a trade show floor, it's easy to be drawn to a booth that’s visually ...
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Rena PattonMay 27, 2025 12:00:00 PM6 min read
What is Experiential Marketing? Your Guide to Creating Unforgettable Trade Show Moments
You’ve likely heard the term "experiential marketing" buzzing around industry ...
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Rena PattonMay 20, 2025 11:15:00 AM7 min read
The New Era of Trade Shows: Why Passive Booths Fail & Experiences Prevail
It really wasn't that long ago that setting up for a trade show felt a bit simpler, ...
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