Blog Post by Rena Patton
Rena PattonMay 27, 2025 12:00:00 PM6 min read
What is Experiential Marketing? Your Guide to Creating Unforgettable Trade Show Moments
You’ve likely heard the term "experiential marketing" buzzing around industry ...
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Rena PattonMay 20, 2025 11:15:00 AM7 min read
The New Era of Trade Shows: Why Passive Booths Fail & Experiences Prevail
It really wasn't that long ago that setting up for a trade show felt a bit simpler, ...
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Rena PattonMay 13, 2025 12:15:00 PM8 min read
Beyond “Funnel” Tactics: Mastering the REAL Trade Show Attendee Journey for B2B & B2C Exhibitors
As a marketer, you’re most likely familiar with the concept of moving prospects from ...
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Rena PattonMay 6, 2025 12:15:00 PM6 min read
Brand Activation vs. Experiential Marketing at Trade Shows: Understanding the Difference for Maximum Impact
We all love our buzzwords in the trade show industry, but while many come and go, there’s ...
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Rena PattonApr 22, 2025 2:15:00 PM4 min read
Embrace Local Culture: Tailoring Trade Show Strategies for More Memorable Brand Experiences
Trade shows present a golden opportunity for businesses to create unforgettable brand ...
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Rena PattonApr 15, 2025 2:00:00 PM6 min read
The Power of Face-to-Face Marketing: Building Authentic Connections at Trade Shows in 2025
In an era dominated by digital interactions, the significance of face-to-face marketing ...
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