Blog Post by Rena Patton
Rena PattonMay 13, 2025 12:15:00 PM8 min read
Beyond “Funnel” Tactics: Mastering the REAL Trade Show Attendee Journey for B2B & B2C Exhibitors
As a marketer, you’re most likely familiar with the concept of moving prospects from ...
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Rena PattonMay 6, 2025 12:15:00 PM6 min read
Brand Activation vs. Experiential Marketing at Trade Shows: Understanding the Difference for Maximum Impact
We all love our buzzwords in the trade show industry, but while many come and go, there’s ...
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Rena PattonApr 22, 2025 2:15:00 PM4 min read
Embrace Local Culture: Tailoring Trade Show Strategies for More Memorable Brand Experiences
Trade shows present a golden opportunity for businesses to create unforgettable brand ...
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Rena PattonApr 15, 2025 2:00:00 PM6 min read
The Power of Face-to-Face Marketing: Building Authentic Connections at Trade Shows in 2025
In an era dominated by digital interactions, the significance of face-to-face marketing ...
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Rena PattonApr 8, 2025 2:15:00 PM8 min read
Creating Viral Experiences at Trade Shows: Innovative Tactics to Leave Lasting Impressions
In the fast-paced world of trade shows, standing out in a sea of exhibitors requires more ...
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Rena PattonApr 3, 2025 10:00:00 AM< 1 min read
Two Decades of Making Brands Stand Out: Exhibit Options Turns 20!
🎉 We're thrilled to announce that Exhibit Options is celebrating 20 years of ...
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