Blog Post by Rena Patton
Rena PattonJul 15, 2025 11:30:00 AM5 min read
Measuring the Magic: How to Prove the ROI of Your Experiential Trade Show Booth
You’ve done it. Your team designed and executed an experiential trade show booth that was ...
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Rena PattonJul 8, 2025 11:30:00 AM5 min read
Experiential Marketing on Any Budget: Smart Ways to Invest in Your Trade Show Booth
When the topic of "experiential marketing" comes up, especially in the context of dynamic ...
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Rena PattonJul 1, 2025 11:30:00 AM5 min read
The Real Deal on Trade Show Swag: Making Giveaways Meaningful & Memorable
We’ve all seen it, haven’t we? That lonely pile of branded stress balls or generic pens ...
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Rena PattonJun 24, 2025 11:00:00 AM5 min read
Play to Win: Using Gamification to Boost Traffic, Engagement & Leads at Trade Shows
Imagine your trade show booth not just as a display space, but as a hub of energy and ...
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Rena PattonJun 17, 2025 11:00:00 AM5 min read
Tech-Enabled Experiences: Leveraging LED, AR/VR & Touchscreens Effectively at Trade Shows
In today's rapidly evolving trade show landscape, technology often takes center stage. ...
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Rena PattonJun 10, 2025 11:00:00 AM6 min read
Sensory Overload (The Good Kind!): Engaging All Senses in Your Booth Design
When you think about designing a trade show booth, chances are your mind immediately ...
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