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      By Rena Patton July 8, 2020

      The Future of Trade Shows: Health and Safety Regulations for Safe Reopening

      As the world slowly resumes activities following the large-scale upheaval caused by COVID-19, we can’t help but wonder...what...


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      Tags: Resources

      By Rena Patton July 1, 2020

      How to Adjust your Demand Generation Strategy When you Don’t Have In-Person Events

      Many businesses depend upon trade shows as an essential touchpoint within their demand generation strategy. In-person events...


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      Tags: Resources

      By Rena Patton June 24, 2020

      With Trade Shows on Hold, Where Can You Spend Your Marketing Budget?

      In the wake of a global pandemic, businesses find themselves with trade show budget allocations...but no trade shows.


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      Tags: Resources

      By Rena Patton June 17, 2020

      Pivoting Your Trade Show Marketing Strategy

      Trade shows are cancelled or postponed. Booth production is on a halt. Your trade show budget is in disarray. Where do you go...


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      By Rena Patton June 10, 2020

      Virtual Trade Show Features and Interactive Activities that Help Drive Engagement

      Participating in a virtual trade show is an effective way to continue making connections, building brand awareness, and...


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      Tags: Resources

      By Rena Patton June 3, 2020

      Virtual Trade Show Lead Generation Tips and Best Practices

      Someday we’ll be back in our favorite exhibit halls, enjoying the activity and excitement of a live trade show. In the...


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      Tags: Resources