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      By Rena Patton April 29, 2020

      9 Steps for Planning a Successful Virtual Event: Reimagining Trade Shows

      It seems there’s no such thing as “business as usual” anymore as businesses pivot their in-person marketing strategies to...


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      Tags: Resources

      By Rena Patton April 22, 2020

      How to Create a Virtual Product Launch

      Product launches, like so many other things, have been thrown into a world of uncertainty as the trade show industry continues...


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      Tags: Resources

      By Rena Patton April 15, 2020

      Align Your Remote Team Quickly: Communication Tools and Digital Platforms

      While workplaces have already been trending towards remote-friendly accommodations, it has become clear that every business...


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      Tags: Resources

      By Rena Patton April 8, 2020

      How to Develop a Remote-Friendly Workflow

      It feels like we can delineate our understanding of our businesses—how we operate, how we engage with our customers, and what...


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      Tags: News

      By Rena Patton March 25, 2020

      4 Steps to Align your Trade Show Marketing and Sales Efforts

      Participating in trade shows is a significant marketing investment. You need to build the perfect exhibit, purchase the right...


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      By Rena Patton March 18, 2020

      What is Experiential Marketing and Why Do Event Marketers Love it?

      Today’s trade show attendees expect more than a pile of business cards and brochures on a table. Experiential marketing...


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