There are many reasons to go to a trade show. Sometimes, the goal is to work on your branding, specifically getting your company or organization’s name out there for people to see and learn more about. Other times, the goal is to meet with and follow up with new leads that you can eventually reach out to with your services or products — with the ultimate goal being to sell those services or products to these new contacts.
If you are going to a trade show to sell products, your trade show booth needs to properly display those products. With the right design, your products will take center stage, allowing you to showcase your wares and find more potential customers. Here are some ideas to help you plan for a winning trade show booth.
displaying products? here's how to prepare
If you are heading to a trade show to display your product, you need to design your booth so that the products really stand out. Your booth design needs to include all of the features you need to display your products, too. For example, you might need:
- Display cases
- Countertops
- Drawers and shelves
- Hooks and mounts
- And more
One of the reasons you should work with a design house is to have professional help with selecting the right materials for your booth. This includes the materials to display your products.
How can you decide what you need? Start by providing your design team with as much information as possible about your products. This might include dimensions, the type of product, your display packaging, and any apparatus that helps display the product. Then, consider how you prefer to display your products. You will likely find that a particular display solution works best for your needs, and you will want to communicate that information to our team.
Consider Some Design Inspiration
Another way you can ensure your trade show captures your products how you envision is to find images of existing designs you really like. A collection of inspirational images can definitely help your trade show design team capture your vision with your booth design.
Also keep in mind that you don’t want to copy someone else’s trade show booth. Alternatively, instead of looking specifically at trade show booth designs, you could also just spend some time looking at interior design or architectural elements you love.
If your design team can get an idea of the finishes, colors, and elements that speak to you, they can put together a design that will match your goals for your booth. Start a vision board on Pinterest or print out images to put into a portfolio, and use this inspirational imagery to let your design team know your goals.
Choose a Professional Exhibit House for a Winning Trade Show Booth Design
As you make plans for a trade show booth design that will effectively highlight your products, take some time to hire the right team to partner with. An experienced exhibit house understands the various products and materials that work well for a variety of different types of trade show booths, and they also understand the design process and how to apply it to your booth.
The end result is a booth that will exceed your expectations, prominently display your products, and help you get more sales at your next event.
Exhibit Options is an experienced design house that is ready to assist you with your trade show booth build. We partner with you from start to finish, from conceptualizing to the final product, and keep you updated every step of the way. Additionally, we use responsible techniques to provide you with a booth that is environmentally friendly while also being aesthetically appealing and effective.
Reach out to Exhibit Options today to schedule a consultation to discuss your goals.
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