Blog Post by Rena Patton
Rena PattonSep 23, 2025 11:15:01 AM4 min read
Evolving Beyond ROI: Why Return On Experience (ROX) is Your Most Valuable Metric
For decades, exhibitors have been asked the same question by their leadership teams: ...
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Rena PattonSep 16, 2025 11:30:00 AM3 min read
Designing for Wellness: How Calm Booths Boost Engagement
Trade shows are a sensory overload. From the moment attendees step onto the floor, ...
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Rena PattonSep 9, 2025 11:15:00 AM6 min read
Event Tech Synergy: Using Beacon, NFC, and QR Technology to Improve Trade Show Outcomes
If you've exhibited at a trade show recently, you've probably noticed something: ...
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Rena PattonSep 2, 2025 12:15:00 PM5 min read
The Digital Afterlife of Your Trade Show Booth: Extending Trade Show Experiences Beyond the Event
When the excitement of a trade show ends and your booth has been disassembled, there’s ...
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Rena PattonAug 26, 2025 6:30:00 AM4 min read
The Psychology of Engagement: Why do Experiential Booths Build Deeper Brand Trust?
We've all felt the difference. You can walk past a dozen standard trade show booths, ...
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Rena PattonAug 19, 2025 10:00:00 AM4 min read
From Vision to Victory: The Unseen Logistics of Successful Experiential Trade Show Exhibits
When an attendee steps into a truly great experiential trade show booth, the feeling is ...
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