Blog Post by Rena Patton
Rena PattonOct 21, 2025 11:00:00 AM4 min read
Debunking 'Buy Once, Cry Once': Why Strategic Rentals Often Outperform Ownership
There’s a well-worn saying in the trade show industry that you’ve probably heard before: ...
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Rena PattonOct 14, 2025 10:45:01 AM4 min read
Hybrid Trade Show Exhibits: The Advantages of Combining Custom & Modular Design
For years, the choice for a serious exhibitor often felt binary: invest in a fully ...
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Rena PattonOct 7, 2025 11:00:00 AM4 min read
3 Critical Mistakes Silently Killing Your Trade Show ROI
You've invested a significant budget into your trade show exhibit. The design is ...
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Rena PattonSep 23, 2025 11:15:01 AM4 min read
Evolving Beyond ROI: Why Return On Experience (ROX) is Your Most Valuable Metric
For decades, exhibitors have been asked the same question by their leadership teams: ...
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Rena PattonSep 16, 2025 11:30:00 AM3 min read
Designing for Wellness: How Calm Booths Boost Engagement
Trade shows are a sensory overload. From the moment attendees step onto the floor, ...
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Rena PattonSep 9, 2025 11:15:00 AM6 min read
Event Tech Synergy: Using Beacon, NFC, and QR Technology to Improve Trade Show Outcomes
If you've exhibited at a trade show recently, you've probably noticed something: ...
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