Booth design is a vital element when designing a trade show centerpiece. The layout can play a big role in how guests interact with your booth and how it looks on the trade show floor. Sometimes, a split island trade show booth is a good choice.
A split island trade show booth is shaped like a peninsula booth, but instead of backing up to inline booths, it shares a back wall with another island booth. It remains open to the aisles on the three remaining sides, working quite well for corner spots in the middle of the trade show floor.
Are you curious whether a split island booth would work for you? Here’s a closer look at the advantages of this booth and some common use cases that would work well.
Advantages of Split Island Trade Show Booths
A split island trade show booth has several advantages to consider, including:
- Increased Visibility and Exposure
Because these booths are open on three sides, they increase your exposure and visibility. People notice them because their view of your booth is not blocked by high walls on the edges. - Enhanced Traffic Flow and Accessibility
The open design allows you to create traffic pathways that pull people through your booth. It can also make your products and displays more accessible by allowing them to be viewed from multiple sides. - Improved Creativity in Booth Layout
The split island booth gives your design team more creative room when designing your booth layout. You aren’t limited by three tall walls, and you can create more interactive displays and furniture groupings as a result. - Increased Accommodation for Various Configurations
One of the challenges of trade show booths is the fact that your locations are not always standard in design and configuration. With a split island trade show booth, you can have greater flexibility to fit into different-sized locations and configurations.
Use Cases for Split Island Trade Show Booths
When do split island trade show booths make sense? Consider this booth design if you tend to have the following circumstances:
- Large trade shows with heavy foot traffic – The split island design lets guests travel through your display, which is beneficial when there are a lot of attendees on the show floor.
- Multiple product lines or services – The split island trade show booth allows you to separate your booth into different areas to showcase various products or services in one booth.
- Targeting different demographics – If you need to target different groups at the same trade show, you can segment your split island booth to make it easier to do so.
- Desire to create a standout presence – These booths make a visual impact, as they are quite unique. As a result, your booth will be memorable.
- Separating areas for different tasks – If you need separate areas for meetings, networking, sales, and demonstrations, a split island booth gives you the flexibility to design in this way.
Examples of Split Island Trade Show Booths
Improving traffic flow, brand messaging, and the visual appeal is easy with split island trade show booths. Here are some examples of past booths that Exhibit Options has created with this design.
El Reino
El Reino wanted to stand out in the trade show floor at the 2019 Licensing Expo. Exhibit Options created a booth that enticed visitors to come inside. Large hanging signs grabbed attention, and areas for kids to play while parents networked made it an engaging space. Natural walkways guided traffic through the space organically.
Tectron
Tectron wanted to utilize a unique 15 x 30 space at the IPPE trade show. We helped them use the height of the exhibit to draw attention, then create an open split island design to allow more people to walk through the booth. A serving bar and seating area provided a networking space while adding some storage to the design.
Plan Your Split Island Trade Show Booth with Exhibit Options
If you have a trade show that would lend itself well to a split island trade show booth, working with an experienced exhibit house will be important. Reach out to Exhibit Options to get our design team on board, and let our creativity put your space to the best use.
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