When you come to Exhibit Options for help with planning your trade show booth, one of the questions we will ask is “What words would you use to describe your company?” This might seem unusual since we are not planning the verbiage of your booth, just its layout and design elements. Yet this information is invaluable as we create a personalized space that reflects who your company is. Here’s a closer look at how answering this question can help you get the best possible experience with us.
Your Words Give Us Ideas About Your Design
The design of your booth is about more than just where to place elements for the best traffic and visibility. We incorporate a variety of aesthetic elements to create a look and overall vibe. From the colors we choose to the materials we use to create your booth, everything it includes impacts the overall feel of the design. Thus, the words you use to describe your business will help us capture the look that truly embraces what your business is.
Choose Your Words Carefully
There is a good chance you have already gone through the thought process of determining words that describe your business. They may be part of your marketing materials that you use to create brand guidelines for marketing professionals. If not, take some time to do the self-reflection necessary to come up with three or four words that describe your business. These should be descriptive words, not concrete nouns.
Think Your Words Are Unique? We’ve Heard Them All
You may be thinking that you don't want to share the words because they are unique. First, we love uniqueness! The more unique your words are, the better able we will be to capture them.
For example, one of your words may be something like “opulent.” If this word describes your company, then we will use luxury materials, or materials that look luxurious, to build your booth. Instead of regular linen tablecloths, we will consider fabric with a silk or velvet feel. Gold or silver trim, crystal lighting, and more will help capture this image.
On the other hand, if you use the word “trendy” to describe your business, then we will create a booth with a completely different feel. This will require modern, popular colors and designs, architectural elements that embrace whatever the current design trends are, and the ability to make changes as trends evolve.
As you can see, these words really help us get to the meat and bones of what your business is. Before you meet with us, take the time to evaluate the three or four words that best embrace your business. Then, bring them to your meeting with us. Armed with this information, we will be able to give you a design that will truly inspire and capture the essence of what your business is all about.
Why Is it Important to Partner with an Experienced Exhibit House?
Working with an experienced exhibit house means you get a personalized, one-of-a-kind display that will make your design stand out. We take the time to get to know you and your business so we can create a design that reflects your culture and your core values. If you are looking for an experienced exhibit house to craft your next trade show booth, reach out to the team at Exhibit Options. Contact us today to start the conversation, and see how working with an experienced team can make a difference in your design.