SPECIFICATIONS:
Exhibit Options partnered with Harbinger, an emerging leader in electric commercial vehicle manufacturing, to design and deliver a bold 80' x 80' experiential brand activation at ACT Expo. Designed as a large-scale phygital environment, the exhibit blended immersive digital storytelling, interactive exhibits, and hospitality-driven engagement spaces to create a high-performance activation engineered for product education, customer engagement, and executive-level conversations. Oversized hanging signs, integrated LED technology, and modern architectural structures transformed the footprint into a commanding destination on the show floor.
CHALLENGE:
Harbinger needed more than a trade show booth, they needed a scalable experiential environment that reflected their innovation within the rapidly evolving EV transportation industry. The exhibit had to support multiple engagement touchpoints simultaneously, including product showcases, interactive experiences, private meetings, media conversations, and hospitality areas, all while maintaining a clean and highly organized attendee journey.
The challenge was balancing large vehicle displays, immersive technology, and operational functionality within the expansive 80' x 80' footprint without sacrificing openness, traffic flow, or brand consistency. Harbinger required a cohesive brand activation that could seamlessly blend physical product interaction with digital storytelling and real-time engagement.
Have your own challenge? We can help.
SOLUTION:
Exhibit Options engineered a fully integrated experiential activation centered around immersive storytelling and interactive engagement. Large suspended hanging signs established strong brand visibility across the exhibit hall, while integrated architectural structures created defined activation zones throughout the environment.
The space included three enclosed private meeting rooms, an employee lounge, integrated hospitality areas, and multiple interactive exhibit touchpoints designed to encourage longer dwell times and deeper engagement. A large-format LED video wall served as the centerpiece of the activation, delivering dynamic visual storytelling supported by theatrical lighting, distributed audio, touchscreens, and onsite AV technicians.
Interactive ELO and Avocor touchscreens allowed attendees to engage directly with product information and educational content, reinforcing the exhibit's phygital strategy by blending physical environments with digital experiences. Modular aluminum framing systems, fabric graphics, frosted acrylic details, slatwall merchandising, and custom backlit channel logos created a clean, modern environment that reflected Harbinger's forward-thinking identity.
Exhibit Options also managed asset integration for Harbinger-owned properties, stamped engineering drawings for rigging approvals, and complex logistics coordination to ensure seamless execution from install through dismantle.
RESULT:
The completed exhibit delivered a high-impact experiential brand activation that positioned Harbinger as a forward-thinking innovator within the electric vehicle industry. The large-scale hanging signage and immersive LED integrations created exceptional visibility and drove continuous booth traffic throughout the event.
Clearly defined engagement zones supported a seamless attendee experience, allowing the Harbinger team to transition effortlessly between product demonstrations, interactive education, hospitality, and executive meetings. The combination of interactive exhibits, digital storytelling, and modern architectural design transformed the footprint into a dynamic phygital experience that elevated brand perception and strengthened attendee engagement.
The result was a scalable, technology-driven activation that reflected Harbinger's innovation, momentum, and long-term vision for the future of commercial electric transportation.
SERVICES PROVIDED:
- Experiential Design & Engineering – Spatial planning, architectural development, and modular integration
- Custom Fabrication – Meeting rooms, branded environments, and architectural structures
- Technology Integration – LED video wall, interactive touchscreens, AV systems, and lighting integration
- Graphic Production & Management – Seamless fabric graphics, proofing, and production oversight
- Hospitality & Engagement Design – Employee lounge, meeting environments, and visitor engagement zones
- Project Management – Show services coordination, logistics planning, and onsite management
- Shipping & Asset Management – Freight coordination, crate management, and client-owned asset integration
- Installation & Dismantle – Full turnkey show-site execution, supervision, and pack-out
