SPECIFICATIONS:
- Booth Size: 30x30
- Type of Exhibit: Island
- Show: Natural Products Expo West
At Natural Products Expo West, MaryRuth’s Organics once again partnered with Exhibit Options to bring their brand to life through a fully immersive, experiential marketing environment. Designed as a 30’ x 30’ custom modular rental exhibit, the space was intentionally crafted to go beyond a traditional booth, creating a welcoming, lifestyle-driven experience that reflected the brand’s clean, approachable, and wellness-focused identity. By blending architectural structure with storytelling and intentional engagement zones, the exhibit invited attendees to step into the world of MaryRuth’s and connect with the brand in a meaningful way.
CHALLENGE:
MaryRuth’s needed an exhibit that could effectively showcase a broad product line while maintaining a cohesive and elevated brand presence within a busy show environment. The space had to support multiple objectives: drive traffic, encourage dwell time, facilitate buyer conversations, and deliver a strong visual impact from across the show floor. At the same time, the design needed to feel authentic to the brand (light, natural, and inviting) while avoiding the sterile or transactional feel often associated with trade show booths. Creating clearly defined engagement zones within a 30’ x 30’ footprint, without disrupting flow or sightlines, was a critical component of the overall strategy.
Here’s how Exhibit Options brought that vision to life.
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SOLUTION:
Exhibit Options developed a custom modular environment centered around a “home and garden” concept, transforming the booth into a fully immersive brand experience. A white vinyl pergola with fencing and a gate established an outdoor-inspired engagement zone, complete with graphic ivy walls and warm string lighting that naturally drew attendees into the space. This exterior moment created an approachable entry point while visually differentiating the booth on the show floor.
Inside, the exhibit transitioned into a residential-style interior designed to support both product interaction and hospitality. A central fireplace feature, wood grain flooring, and curated lounge furniture established a comfortable, high-end meeting environment that encouraged longer, more meaningful conversations. Perimeter walls with integrated shelving provided clean, organized product displays, allowing MaryRuth’s extensive SKU lineup to remain the hero without overwhelming the space.
Architectural details, including crown molding, soffits with LED puck lighting, faux wood beams, and pendant lighting added depth and warmth, reinforcing the brand’s lifestyle positioning. Overhead, a 15-foot circular hanging sign delivered strong visibility across the exhibit hall, while a halo-lit 3D logo feature created a prominent branded focal point at eye level. Integrated AV and strategically placed graphics supported storytelling throughout, ensuring a cohesive and immersive brand narrative from every angle.
RESULT:
The final exhibit successfully delivered a high-impact experiential marketing activation that stood out within the competitive Expo West environment. The thoughtfully designed engagement zones, from the pergola patio to the interior living space encouraged attendees to enter, explore, and spend time within the booth, increasing overall dwell time and interaction. The open layout and warm, residential aesthetic created a welcoming atmosphere that facilitated meaningful conversations with buyers and partners.
At the same time, the clean merchandising approach ensured strong product visibility and accessibility, supporting both brand storytelling and sales objectives. The combination of bold overhead branding and immersive design elements allowed MaryRuth’s to maintain a strong presence across the show floor while delivering a memorable, on-brand experience. The modular structure also provided efficiency and scalability, positioning the exhibit for future reuse and evolution.
SERVICES PROVIDED:
- Design & Engineering – Concept development, 3D rendering, spatial planning, and modular system integration to create a cohesive home-and-garden experiential environment
- Custom Fabrication – Pergola structure with fencing and gate, architectural wall system with Sintra infills, fireplace feature, crown molding, soffits, faux wood beams, barn doors, and integrated counters with storage
- Engagement Zone Development – Outdoor patio experience with ivy walls and string lighting, interior residential lounge and meeting areas, and product-focused display zones to drive attendee interaction
- Lighting Integration – Halo-lit 3D MaryRuth’s logo, overhead circular hanging sign with dye-sub fabric graphic, and integrated lighting throughout (puck lights, sconces, pendant lighting)
- Graphic Management – Art review, proofing, production oversight, SEG fabric graphics, SAV graphics, and branded environmental storytelling elements
- Project Management – Show form management, exhibit coordination, scheduling, and full oversight from pre-production through show execution
- Shipping & Logistics – Roundtrip shipping of exhibit materials, crate and skid management, inventory handling, and onsite coordination
- Installation & Dismantle – Full show-site execution, onsite supervision, pre-show detailing and cleaning, dismantle, and pack-out for storage or future use
