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Rena PattonFeb 12, 2019 11:29:00 AM3 min read

Top 6 Things to Consider in Trade Show Booth Design

When it comes to designing your trade show booth, there are a number of considerations you must take into account before you actually get started. Knowing what you need is very different from knowing what you want, but an experienced exhibit provider will have the knowledge and know-how to find the line that best fits between those points.

Here's a list of considerations in relation to trade show booth design. Make sure you communicate each of these to your exhibit house so they can work with you to deliver on your expectations!


1. Trade show Budget 

Knowing how much you can spend on your trade show booth is very important because it allows your exhibit house to better convey what’s possible with your given budget. Furthermore, they will help you determine what booth features are "nice-to-haves" and "need-to-haves".


2. trade show Goals

Be sure to speak with your exhibit house about your trade show goals. Are you looking to generate leads? Promote products or services? Attract visitors and increase brand awareness? Or do you simply want to generate sales? Knowing your goals allows your exhibit provider to create a booth that synergizes with your trade show staff to deliver on your objectives.


3. Trade show booth Design tips: Elements

Do you have a specific idea in mind? Or do you want help designing everything from the ground up? This is one area that separates a good exhibit house from a great one – the ability to transform your needs into a full-on render and design that delivers beyond your wildest dreams.

Common design elements include:

  • Media kiosks

  • Meeting spaces

  • Towers

  • Hanging structures

  • Storage space

  • Product shelving/displays

  • Graphics

  • Size and location of booth space

If you're already signed up for your trade show, you should already know the size and location of your booth space on the show floor. Make sure your chosen exhibit house knows the booth space (any experienced provider should be asking this question anyway), so that they can work within the appropriate confines.

Your booth space will also be a factor in what features will be possible for your booth.


4. Types of trade show booths

Your exhibit type will also determine what design elements are possible. Here are some clarifications on the pros and cons of each exhibit type.

A seasoned exhibit house knows the benefits and drawbacks of each exhibit type and will work with you to figure out which fits your needs and helps you accomplish your company’s trade show goals.


5. Brand (and Branding)

Your brand and desired branding are both vital ideas to convey to your exhibit house. Having years of experience with trade shows allows an exhibit house to provide you with ideas and options that can help your branding efforts.

A good idea on paper isn't necessarily a good idea in practice, so make sure your branding makes sense and helps convey who you are, what you do, and why you exist to potential visitors.

Additionally, your marketing efforts need to align with your trade show goals and your booth itself. Don't make the mistake of using marketing materials that have nothing to do with your company or the products or services you provide.


6. choosing the right Exhibit House

A good exhibit house will do more than just deliver on your expectations. In fact, the best ones make it their mission to overdeliver. In relation to booth design, choose an exhibit house that is resourceful, cares for your needs, and prides itself on being there with you every step of the way.

While this list is a good resource on where to start in terms of booth design, your chosen exhibit house will undoubtedly have more questions to fine tune what your brand needs and what your booth needs in order for you to have a great trade show experience. Maintain clear and concise communication, and be sure to ask questions whenever you’re in doubt! Your chosen exhibit house should be your partner from trade show booth concept to trade show booth reality.