In the world of design, there’s a thin line that separates form and function...and it is upon this thin line that your trade show booth display should sit. Here are four steps to finding your trade show inspiration:
1. Assess your objectives
While flashy exhibits and fancy features are eye-catching, coming up with booth design ideas actually starts a few steps back. The foundation of your design is made up of your trade show goals. Here are some examples:
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- Build brand awareness or publicity
- Unveil new products
- Showcase product features
- Generate leads
- Network with other exhibitors or professionals
2. Solidify booth display size
It’s imperative that you have a firm idea of the size of the booth space in which you’ll be operating. This affects not only your booth design, but your budget as well.
With a tighter budget, a smaller booth display space could free up some funds for exciting lighting fixtures, for example. A larger exhibit space will have greater options for things like furniture and arrangements, but you’ll need to reserve more of your budget for premium locations and additional booth staff.
Search for booth design ideas by size to see what’s possible within your exhibit size range.
3. Consider specific exhibiting needs
Will you need open space for product demos? A private area for confidential conversations? Countertops for scrumptious samples? Booths aren’t one size fits all. Accounting for your unique requirements will help you meet your trade show goals (and save you a painful redesign in the future).
4. Consider your industry and niche
Design trends can vary A LOT between industries. What’s hot at an automotive show might seem bizarre at a natural products expo. Search for trade show inspiration by viewing booth design ideas by show.
The world is your oyster when it comes to trade show booth design. With these helpful tips and a little research, you’re sure to find the perfect balance between practicality and appearance. If you could use a little guidance, don’t hesitate to reach out to the gurus at Exhibit Options. Happy exhibiting!
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