As 2019 winds to a close, it's important to reflect on the biggest trends in the trade show industry, so that you can have "20/20" vision going into 2020. If you want your trade show program to be successful in the New Year, here's the top trade show trends from 2019 that will continue in 2020.
1. Experiential Exhibits
Experiential booths will remain a continuing trade show trend for 2020. Themed and immersive from entrance to exit, experiential exhibits take attendees on an engaging excursion without ever leaving the exhibit hall.
The focus in 2020 will be on providing a totally unique and original experience for the seasoned trade show goer. These elaborate exhibits can transport visitors anywhere in the world—from a bustling cafe to an intergalactic space voyage.
2. Increased Reliance on Lead Management Technology
One of the most prominent exhibitor trends for 2020 doesn’t actually involve exhibit design. Lead data will continue to be a huge focal point in 2020, as brands begin to realize the importance of harnessing the power of data.
Brands are getting serious about their lead management systems, from the moment the first contact is made at a trade show to the sale and beyond.
Better prospecting and lead management enhances the customer experience and allows your brand to more effectively time and personalize your follow-ups.
3. Customer-Centric Displays
In 2020, it’ll be more important than ever for companies to have a deep understanding of their target customers, or “buyer personas”, in order to create a truly unique experience strategically designed to be relevant and attractive to those personas.
Booth design trends for 2020 reveal that exhibits are serving less like billboards and more like websites. Instead of flashing business info and sales points, modern trade show trends use smart design to attract attendees and guide them through the booth in a natural, organic fashion.
Further, by allowing the prospect’s needs to guide their path through the exhibit, a positive brand association is created and the lead progresses continue through the sales process organically.
4. Adaptive Booths
Modular booths remain in high demand as one of the most steadfast booth design trends over the last few years. Using a single booth for multiple booth sizes and setups is a huge money saver for frequent exhibitors and allows brands to tailor their design to each crowd’s unique preferences.
5. Creative Lighting
Great lighting is an important piece of any booth design, but in 2020 you’ll see lighting taken to (breathtaking) extremes. The use of projection mapping and even holograms will become more popular, allowing exhibitors to create dazzling displays across booths of all sizes.
Want to learn how to incorporate these booth design trends into your 2020 booth design? Reach out to the experts at Exhibit Options! We’re ready to help you stand out from the crowd.