Sports Research is an innovative sports nutrition company with over 40 years of experience in providing research-backed vitamins, supplements, and performance essentials to help customers perform at their best every day. For Natural Products Expo West, a leading trade show for the natural, organic, and healthy products industry, they enlisted Exhibit Options to take their trade show booth that was originally built in 2019 to the next level.
CHALLENGE:
Sports Research faced a significant challenge when they decided to showcase their products at the Natural Products Expo West. Their existing trade show booth, which was built in 2019, was outdated and did not reflect the brand's vision and mission. The booth was also smaller than what they required for the upcoming trade show as their product lines have expanded. To make a lasting impression at the trade show, Sports Research needed a complete overhaul of their booth to showcase their brand and products effectively.
Here's how we pulled off the build!
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SOLUTION:
The Exhibit Options team began by rebranding the booth with Sports Research's new logo and introducing new 3D logos and halo lighted 3D logos to enhance the booth's aesthetics. The booth's size was also increased from 20x30 to 30x30, providing more space to showcase the products effectively.
The towers and bridges of the booth were refurbished and used as a foundation for a new exhibit. The original shelf display was refurbished to be freestanding and used as a divider between the aisle and the semi-private meeting area. The counter hood was relaminated in a matching wood grain laminate. Additionally, the team constructed three new shelf displays with floating graphics and planter boxes, which added a fresh and modern touch to the booth. To create a focal point, the team constructed a new double-sided floating shelf display with LED accent lighting.
The color theme of the booth was kept elegant and sophisticated with a combination of white, black, and wood grain. Live plants were used throughout the booth to add warmth and a natural feel to the exhibit. The booth was also equipped with a ton of product shelf displays, giving visitors the opportunity to experience Sports Research's product range firsthand.
The refurbished booth had a more open and elegant feel than the original exhibit, providing visitors with a welcoming and engaging experience. With the help of Exhibit Options, Sports Research successfully created an eye-catching and functional booth that showcased their brand and products at the Natural Products Expo West.
The final product turned out great! Check out the photos below:
SPECIFICATIONS:
- Booth Size: 30x30
- Type of Exhibit: Island Display
- Show: Natural Products Expo West
