Rena PattonJul 7, 2025 7:21:05 AM1 min read

SoftServe

SoftServe is a global IT consulting and digital services company that empowers businesses to innovate through technology. From AI/ML and cloud solutions to experience design and software engineering, they help clients across industries digitally evolve and transform.

CHALLENGE:

When SoftServe approached Exhibit Options, they needed a 20x20 exhibit that would demonstrate their leadership in AI, XR, and immersive digital design, while still providing clear brand visibility and a welcoming environment for meaningful conversations.
Their key objective was to showcase their XR Car Design Pro demo station and the future of manufacturing and product design. SoftServe also wanted to highlight their new Retail Shopping Assistant, while attracting high-value prospects at a very competitive, tech-heavy trade show. That meant clear storytelling, immersive digital integration, and strong attendee flow, all without cluttering the booth space or overwhelming the message.

Here’s how we made it happen:

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SOLUTION:

We designed a sleek, high-impact immersive experience that amplified SoftServe’s innovation story while keeping things streamlined and functional. The booth’s tall, monolithic structure created powerful brand presence from every angle, with bold SoftServe logo and tagline on all sides of the hanging sign, drawing attention across the show floor. Three branded demo kiosks with integrated monitors and LED lighting created designated interaction zones without interrupting traffic flow. One side of the booth featured an LED Video wall promoting all of the SoftServe technology. The XR Car Design demo featured a racing car chair for an immersive VR demo experience, and an integrated dynamic digital screen for audience participation. Brand elements like “Accelerate Your AI Journey” and “For the Future” were strategically placed to reinforce SoftServe’s positioning and connect emotionally with attendees. Blue underlighting gave the booth a high-tech yet welcoming glow, creating a magnetic and future-forward atmosphere.

The result?

An immersive, well-organized, and visually striking space that let SoftServe shine as a forward-thinking tech partner. The booth saw consistent foot traffic, extended engagement duration, and strong engagement around the VR experience, making it one of the standout exhibits on the floor.