CES is not an easy place to stand out. Being the biggest show for consumer electronics, all companies showcasing their products and services make sure to bring their A-game to this event in Las Vegas every year.
We went big. Literally.
Using MobilEye's 60x80 floor space, we created a massive (60 feet to be exact) curved LED screen that you could not miss, no matter where you were on the floor.
MobilEye is the leader in autonomous driving technology, and envisioned autonomous taxis taking over the roads moving forward. And to visualize such an ambitious idea, we created a UV lighted car, on a rotating floor, to represent the technology and forward thinking that MobileEye was doing.
Finally, we created a double deck structure, that housed multiple meetings rooms, with many different styles, so conversations could be had in a more private and less distracting area.
Check out the pictures below if you weren't at CES 2020, and see why U.S. Secretary of Transportation Elaine L. Chao had to stop by for a private demonstration.
Tags: Case Study