Rena PattonJul 17, 2024 10:42:10 AM1 min read

Comet - SemiCon West

Comet is a leading technology company specializing in advanced electronic components and system solutions, playing a crucial role in shaping the semiconductor industry. Their mission is to drive innovation and deliver cutting-edge technologies that enhance the capabilities and efficiencies of semiconductor processes across the globe.

CHALLENGE:

The main challenge for designing Comet's custom island exhibit booth for SemiCon West was to create a space that not only stood out visually but also remained consistent with their branding, which emphasizes curves and fluidity. The booth needed to effectively represent Comet's high-tech identity and facilitate interactive engagements, all while maintaining the distinctive curved design elements dictated by their brand guide.

Here's how we pulled off the build!

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SOLUTION:

Exhibit Options devised a solution that impeccably aligned with Comet’s branding requirements and functional needs. The booth, measuring 20x20 and situated as an island at SemiCon West, utilized a mix of custom wood panels and standard rental frames to construct its foundational structure. The design featured radius corners and seamless fabric graphics with a color gradient print, ensuring a smooth, flowing appearance that echoed Comet’s emphasis on curves.

The booth included a custom round pedestal with a locking door and LED-lighted toe kick and top reveal, enhancing both visibility and security. A similar approach was taken with a custom L-shaped counter pedestal, which also featured a locking door and LED lighting, providing an attractive and functional space for interactions. The PC demo station was set up for live demonstrations of Comet’s technology, allowing hands-on interaction, which was crucial for engaging the event attendees.

Overhead, a curved tension fabric hanging sign with a double-sided print ensured visibility from various angles, effectively promoting the Comet brand throughout the venue. A double-sided kiosk workstation facilitated both live demos and content video displays, further enhancing attendee engagement. The entire setup was complemented by subtle gray carpeting that maintained the focus on the exhibit’s key features.

This strategic approach not only met the aesthetic and branding challenges but also created a dynamic, engaging environment for Comet’s presence at SemiCon West, perfectly encapsulating the innovative spirit of the company.

The final product turned out great! Check out the photos below: