SPECIFICATIONS:
- Booth Size: 20x30
- Type of Exhibit: Custom Rental
- Show: Natural Products Expo West
BetterBody Foods partnered with Exhibit Options to create a vibrant and highly engaging exhibit experience for Natural Products Expo West. Featuring two of the company's flagship brands, PBfit and Oatsome, the 20' x 30' custom rental exhibit was designed to showcase product innovation, support meaningful buyer conversations, and reinforce the company's mission of helping consumers eat better. Through bold architecture, illuminated branding, product merchandising, and hospitality-focused design, the exhibit created a welcoming environment that stood out on the show floor while supporting multiple business objectives.
CHALLENGE:
BetterBody Foods needed an exhibit that could successfully represent two distinct brands within a single footprint while maintaining a cohesive overall identity. The space needed to attract attention from across the aisle, support product sampling and hospitality, provide private meeting areas for retailer and distributor discussions, incorporate product merchandising opportunities, and include functional back-of-house storage. The challenge was creating a clean, premium environment that balanced operational efficiency with strong visual impact while maximizing the value of a rental-based exhibit program.
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SOLUTION:
Exhibit Options designed a custom 20' x 30' rental exhibit that transformed BetterBody Foods' Expo West footprint into a vibrant, hospitality-driven brand destination. The exhibit centered around a dramatic 16-foot-tall architectural backwall featuring illuminated product alcoves for PBfit and Oatsome, creating distinct brand zones while maintaining a cohesive overall environment. Halo-lit dimensional logos, a custom illuminated "The Better Bar" feature, and integrated LED lighting delivered strong visibility and drew attendees into the space from multiple aisles.
To support both product discovery and business development, the exhibit incorporated a custom curved hospitality counter, extensive merchandising displays, and a large-format 98-inch digital display for brand storytelling and product education. The design encouraged visitors to explore the product portfolio while creating natural opportunities for conversations with retailers, distributors, and industry buyers. Wood vinyl flooring and clean architectural detailing helped elevate the overall presentation while reinforcing the approachable, premium feel of the BetterBody Foods family of brands.
Behind the feature wall, two semi-private meeting areas provided dedicated space for customer meetings, while an enclosed storage room, work counter, and integrated refrigeration supported daily operations. By combining bold branding, thoughtful merchandising, hospitality-focused engagement, and efficient back-of-house functionality, Exhibit Options delivered an exhibit that was both visually impactful and highly effective for BetterBody Foods' Expo West objectives.
RESULT:
The completed exhibit delivered a strong visual statement that successfully elevated both PBfit and Oatsome while creating a unified BetterBody Foods brand experience. The combination of illuminated architecture, merchandising displays, digital content, and hospitality-driven engagement helped attract attendees, encourage product discovery, and support meaningful conversations with retailers, distributors, and industry professionals. By utilizing a custom rental solution, BetterBody Foods achieved the impact of a fully custom exhibit while maintaining flexibility and cost efficiency for future programs. The result was a memorable and highly functional Expo West presence that reflected the quality and innovation behind the BetterBody Foods portfolio.
SERVICES PROVIDED:
- Design & Engineering – Concept development, 3D rendering, exhibit architecture, floor plan development, attendee flow planning, and integration of multiple brand environments within a cohesive exhibit design
- Custom Fabrication – Large-scale architectural backwall, illuminated display alcoves, custom curved hospitality counter, integrated storage room, meeting area pony walls, shelving systems, and exhibit detailing
- Brand Environment Development – Dedicated PBfit and Oatsome brand zones, product merchandising displays, hospitality-focused serving area, and buyer meeting environments designed to encourage engagement and product discovery
- Lighting Integration – Halo-lit dimensional logos, LED perimeter lighting, illuminated product alcoves, RGB accent lighting, custom neon-style "The Better Bar" sign, and integrated exhibit lighting throughout
- Graphic Management – Art review, file preparation, proofing, production oversight, large-format exhibit graphics, environmental branding, and digital display content integration
- Audio Visual Integration – 98-inch 4K monitor installation and coordination to support brand storytelling, product education, and promotional content
- Project Management – Dedicated project management, production scheduling, procurement coordination, show service management, exhibitor services coordination, and complete pre-show planning
- Shipping & Logistics – Crate management, inventory handling, roundtrip transportation to Anaheim, material receiving, and show-site logistics coordination
- Installation & Dismantle – Complete exhibit installation, onsite supervision, pre-show detailing and cleaning, dismantle services, repacking, and return logistics management
- Storage & Asset Management – Exhibit asset handling, inventory tracking, and post-show storage coordination for future event use
