Reworld is a company focused on revolutionizing waste management through innovative technology and sustainable practices. Their mission is to significantly reduce waste by transforming it into valuable resources, thereby promoting a cleaner and more sustainable environment for future generations.
CHALLENGE:
Designing a 30x40 custom island booth for Reworld at the Waste Expo came with a clear but complex challenge: to create a space that would visually embody Reworld’s commitment to sustainability while serving as a functional hub for education, engagement, and brand storytelling. The booth needed to convey innovation and environmental responsibility in a way that would stand out on the busy trade show floor. Delivering both a striking first impression and an immersive experience for attendees.
Here’s how we pulled off the build!
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SOLUTION:
Exhibit Options designed and built a bold, visually captivating exhibit that brought Reworld’s vision of “waste better” to life. At the center of the design was a 16-foot tower featuring an expansive faux plant wall, serving as a vibrant green focal point that reinforced the company’s environmental mission. Surrounding this structure, SEG fabric graphics and illuminated 3D logos added depth and dimension, while blue LED edge lighting framed the booth with a modern, sustainable aesthetic.
The layout balanced high-impact visuals with comfortable, functional spaces. A large closet structure with a semi-private lounge provided storage and a quiet meeting area, while multiple double-sided faux plant squares softened the design and created a welcoming feel. An experiential tower behind the reception counter introduced visitors to interactive elements, and a stunning 32-tile LED video wall delivered dynamic content about Reworld’s initiatives, supported by an on-site AV technician to ensure flawless performance throughout the show.
To make the booth truly engaging, Exhibit Options incorporated a variety of furnishings, including modular sofas, wood-legged stools, and bar-height tables, that encouraged visitors to sit, connect, and stay awhile. The entire space rested on a rollable wood-grain vinyl floor, tying together the natural theme with a polished finish. Overhead, Reworld’s existing hanging signs were staged, inspected, and perfectly positioned to create brand visibility across the show floor.
The final booth was not just an exhibit, it was an experience. It embodied Reworld’s mission, communicated their message with clarity, and created a welcoming environment that stood out at Waste Expo, leaving a lasting impression on attendees.
SPECIFICATIONS:
- Booth Size: 30x40
- Type of Exhibit: Island Booth
- Show: Waste Expo
