CHALLENGE:
QSC wanted to take the show attendees on a Q-SYS journey at InfoComm with a 30x50 two-story island booth. The design goal was to deliver a 'visual path' for QSC to showcase the capabilities of their Q-SYS platform.
SOLUTION:
We designed an open concept two-story island booth that we softened with a curved counter and casual upper-deck meeting area.
A lighting truss was installed to hang and mount strategically placed lights and products to enhance the attendees' experience. Enclosing the truss around the booth's perimeter was a double-sided printed hanging sign that displayed their logo alongside cultural and service images. An open presentation area was constructed for device tutorials and Q&A sessions to capture and welcome the attendees' attention.
We highlighted the control counter with color matching lines and installed LED downlighting with clear acrylic barriers. This allowed for a subtle contrast from each of the interactive work stations.
Other features included:
- Marquee signs on each counter
- Flush mounted live product on the wall
- 3D cloud-shaped backlit hanging sign to demonstrate and highlight featured product