Mobileye is a company that develops autonomous driving technologies and advanced driver-assistance systems as it helps lead the global evolution towards a smarter, safer, driverless future. To help market their technology, they teamed up with Exhibit Options to put on a show at CES, the most influential tech event in the world.
CHALLENGE:
As a leader in their field, we had to make sure that Mobileye's trade show experience was just as impressive as its technology line. The concept of "reflection" was the theme of this build, so every texture and lighting element we added needed to contribute to that theme. We used a mix of wood, mirror, metal texture, and white laminate, for the overall color scheme of white, black, blue, and the added warmth of wood tones.
With a massive 70'x100' island exhibit space to work with, our designers got started right away. Here's how we pulled off the build!
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SOLUTION:
With so much available space to work with, we set out to build a 60ft, double-decker structure that featured five meeting rooms, a private VIP lounge area, and even an employee break room. A total of four interactive touchscreen workstations welcomed showgoers into the space, and a huge, LED-tiled "Cube" helped draw in even more show attendees. Within the "Cube" space, visitors were greeted by a curved, LED wall featuring video presentations and a seating area.
The black, gloss floor created a seamless transition from one portion of the space to the next, and strategically placed lighting helped the booth space stand out more. Other highlights of the build included an L-shaped radius two-tone reception counter, two Baltic birch 13-layer plywood accent walls, and two 3D channel letter backlit logos.
To help create a more intimate space, we also included two freestanding mesh fabric privacy walls with white LED accent lighting, adorned with a mirrored, L-shaped ceiling with white LED accent perimeter lights (both inside and outside). Two metal walls with a zig zag pattern flanked either side of the LED cube structure, and a lighted display case highlighted products. We even created two "X-ray" machines to show off all the technology present in the two cars prominently featured within the booth space.
The final product turned out great! Check out the photos below:
SPECIFICATIONS:
- Booth Size: 70x100
- Type of Exhibit: Island Display
- Show: CES
