SPECIFICATIONS:
- Booth Size: 20x20
- Type of Exhibit: Island
- Show: AI Infra Summit
Marvell needed a high-impact exhibit that could communicate complex AI infrastructure solutions within a compact 20' x 20' footprint.
The goal was to create an open, technology-focused environment where Marvell could showcase multiple solutions simultaneously, support detailed product demonstrations, and engage attendees in meaningful technical conversations.
The result was a fully integrated modular rental exhibit featuring two large demonstration walls, thirteen digital displays, custom illuminated counters, dimensional branding, and a suspended hanging sign that made Marvell visible throughout the show floor.
CHALLENGE:
AI Infra Summit brings together technology leaders focused on the rapidly evolving infrastructure required to support artificial intelligence, accelerated computing, advanced memory, storage, and high-performance data environments.
Marvell needed an exhibit that could:
- Present numerous technology demonstrations within a 20x20 space
- Organize multiple displays into clear solution categories
- Support simultaneous demonstrations and technical conversations
- Maintain an open and approachable attendee experience
- Provide ample counter space for equipment and presentation materials
- Conceal extensive power, data, and cable infrastructure
- Create strong brand visibility from across the show floor
- Reinforce Marvell's leadership in accelerating AI infrastructure
The challenge was balancing a large amount of technology with a clean, premium presentation. Every display, counter, graphic, and lighting element needed to work together without making the exhibit feel crowded or overly complex.
Here's how we pulled off the build!
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SOLUTION:
Exhibit Options designed and produced a modular turnkey rental exhibit that transformed the 20' x 20' island into an efficient and visually commanding demonstration environment.
Two nearly 16-foot-long architectural demo walls defined the exhibit while preserving open access from multiple aisles. Constructed using modular Aluvision framing, the walls incorporated custom wood infills engineered to support monitors, digital displays, illuminated branding, and dimensional messaging.
Each demonstration wall was organized around a specific technology story. Dimensional headings identified Marvell's featured solutions, including “Scale AI Fabrics” and “Solving the Memory Bottleneck,” allowing attendees to quickly understand the purpose of each demonstration area.
A combination of ten 32-inch displays, one 43-inch display, and two 85-inch displays created a layered digital experience. The larger screens established focal points for high-level messaging, while the smaller displays supported individual product demonstrations and more detailed technical conversations.
Custom demo counters extended across the base of each wall. The counters were fabricated with durable laminate finishes, lockable storage, interior shelving, and deep countertops designed to accommodate demonstration equipment. Integrated LED downlighting gave the counters a lighter architectural appearance while highlighting the flooring and surrounding space.
Two powered collaboration tables positioned in the center of the exhibit created an additional area for conversations, device charging, and informal meetings. Built-in power strips and wire management helped keep the space functional and organized throughout the event.
Overhead, a 12' x 12' suspended sign delivered long-range visibility. The double-sided pillowcase fabric graphics displayed the Marvell identity and “Accelerating AI Infrastructure” message above the surrounding exhibits, making the brand easy to locate from across the show floor.
BUILT FOR PERFORMANCE:
Behind the clean architectural presentation was an exhibit engineered to support continuous, technology-intensive demonstrations.
The modular wall systems incorporated reinforced wood sections for secure monitor mounting, while integrated cable management concealed the power and HDMI connections required for thirteen digital displays.
Illuminated soffits framed the demonstration walls and provided focused puck lighting across the graphics and technology. Channel accent lighting emphasized the exterior edges of the structures, creating a crisp visual outline that made the deep Marvell blue stand out against the surrounding show environment.
Large-format SEG fabric graphics created seamless branded surfaces across the inside walls, outside walls, returns, and end panels. A combination of illuminated and non-illuminated dimensional lettering added depth to the messaging while ensuring that Marvell's primary technology stories remained visible throughout the exhibit.
The exhibit also featured:
- Modular Aluvision architectural wall systems
- Two large technology demonstration walls
- Thirteen integrated digital displays
- Custom wood infills for secure monitor mounting
- Illuminated soffits with integrated puck lighting
- Channel accent edge lighting
- Custom demo counters with concealed storage
- LED counter downlighting
- Illuminated Marvell channel lettering
- Dimensional solution messaging
- Large-format SEG fabric graphics
- Two powered collaboration tables
- Integrated wire and cable management
- Faux wood rollable vinyl flooring
- Custom overhead hanging identification sign
- Purchased assets designed for storage and future use
RESULT:
The completed exhibit gave Marvell a strong, sophisticated presence at AI Infra Summit while supporting the practical demands of a highly technical demonstration program.
The open island layout allowed attendees to enter from multiple directions and move easily between solution areas. Clearly defined messaging helped visitors identify relevant technologies, while the combination of individual demo screens and large-format displays supported both detailed product conversations and broader brand storytelling.
Integrated lighting, dimensional graphics, and the overhead sign created a unified visual identity from the aisle to the exhibit interior. The finished environment successfully balanced high-impact branding with the functionality required for equipment demonstrations, technical discussions, and attendee engagement.
The project demonstrates how a thoughtfully designed modular rental exhibit can maximize a compact footprint, organize complex technology, and deliver a premium brand experience without sacrificing flexibility or performance.
SERVICES PROVIDED:
- Exhibit Design & Engineering – Space planning, architectural design, modular system engineering, monitor-mounting coordination, lighting integration, and demonstration-area planning
- Modular Exhibit Rental – Aluvision frame systems, architectural demo walls, custom rental counters, rental crates, and packing materials
- Custom Fabrication – Wood infills, laminate demo counters, lockable storage, deep countertops, soffits, and illuminated architectural details
- Audio Visual Integration – Thirteen LED displays, monitor mounts, HDMI cabling, power coordination, and integrated cable management
- Graphic Production & Brand Integration – Large-format SEG fabric graphics, illuminated Marvell signage, dimensional logos, solution messaging, digital proofing, and production management
- Furniture & Collaboration Areas – Custom powered tables, recessed power strips, wire management, bar stools, and supporting accessories
- Project Management – Dedicated project management, material procurement, production scheduling, show-services coordination, exhibitor forms, and onsite support
- Shipping & Asset Management – Roundtrip freight coordination, professional packing, rental crating, purchased-asset management, and storage for future events
- Installation & Dismantle – Turnkey exhibit installation, AV and lighting coordination, onsite supervision, dismantling, and professional pack-out
