Ipanema Coffees wanted to make another big splash at SCAA, so we incorporated some of the features from their larger exhibit from last year to help with brand recognition.
Ipanema Coffees wanted to make a statement at SCAA. Although downsizing to a 10x20 inline booth from the previous year's larger exhibit, it was imperative that the brand be present and a show stopper.
We incorporated the custom hand stained wood lattice from their previous booth, to strike a sense of recognition for repeat attendees. We created 3 pierce-cut backlit headers to bring attention to the brand's logo and tagline. We added amber LED lights to deliver a warm inviting glow to the exhibit, along with a flush mounted monitor and SEG fabric graphics for a seamless back wall.