Ipanema Coffees wanted to make another big splash at SCAA, so we incorporated some of the features from their larger exhibit from last year to help with brand recognition.

CHALLENGE:

Ipanema Coffees wanted to make a statement at SCAA. Although downsizing to a 10x20 inline booth from the previous year's larger exhibit, it was imperative that the brand be present and a show stopper.

 

SOLUTION:

We incorporated the custom hand stained wood lattice from their previous booth, to strike a sense of recognition for repeat attendees. We created 3-piece cut back-lit headers to bring attention to the brand's logo and tagline.  We added amber LED lights to deliver a warm inviting glow to the exhibit, along with a flush mounted monitor and SEG fabric graphics for a seamless back wall.

 

SPECIFICATIONS:

 

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Tags: Case Study