Incode Technologies is a leading biometric identity company featuring an end-to-end, fully automated omnichannel identity platform that enables seamless interactions across multiple channels with products focused on onboarding, authentication, and payment verification to help increase conversion and reduce fraud. They teamed up with Exhibit Options to expand their trade show marketing platform to include Money 20/20.
CHALLENGE:
Since Incode Technologies is "reinventing the way humans verify their identities and interact with the world’s most substantial institutions," we had to make sure that our trade show build was properly branded, easy to spot amongst the sea of exhibitors, and allowed for seamless interaction with trade show attendees.
With all of that in mind, we had our work cut out for us. Here's how we pulled off the build!
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SOLUTION:
To help Incode stand out more prominently in the exhibit space, we featured a 15' hanging round sign with 12' circular LED video tiles. This helped the 20'x40' island booth attract showgoers, and allowed us to prominently feature Incode's branding at the same time.
We included a center workstation with round, oversized counters, and a connecting column that housed four 65" TVs to help draw people in. Smaller, double-sided workstations were also featured to help provide more space for showgoers to learn about Incode's product offerings. They also provided Incode staff with the space they needed to fully engage each and every booth visitor.
Another prominent feature of this build was the Incode arch helping guide showgoers towards the space. The wood-construction piece with inset LED video tiles really helped this end of the trade show booth stand out, and was another eye-catching element to bring more eyes to the exhibit space. We also incorporated blue and white LED accent lighting on the toe kicks and behind the TVs to draw even more attention, and we even featured blue LED accent lighting on top of the storage room we built for the space.
The final product turned out great! Check out the photos below:
SPECIFICATIONS:
- Booth Size: 20x40
- Type of Exhibit: Island Display
- Show: Money 20/20
