IMAX was in need of an exhibit that was as stunning and innovative as their new IMAX VR system.
CHALLENGE:
The goal was to create a visually stunning environment to launch the IMAX VR system to the public.
SOLUTION:
We began with a clean white, stark environment that incorporated their brand colors. Trade show attendees were welcomed by an oversized desk with inlayed RGB lighting. And a curved wall, lined with shadow boxes and top of the line TV displays, brought them to an impressive demonstration area.
SPECIFICATIONS:
- Type of Exhibit: Environment
