SPECIFICATIONS:
- Booth Size: 20x20
- Type of Exhibit: Island
- Show: Congress of Neurological Surgeons (CNS)
CHALLENGE:
ClearPoint Neuro needed a sophisticated and welcoming environment for the Congress of Neurological Surgeons, a space that embodied the brand’s commitment to precision, innovation, and patient-focused technology. The challenge was to design a 20’x20’ custom rental exhibit that conveyed clinical clarity while maintaining warmth and approachability. The environment had to balance medical precision with human connection, integrating digital displays, clean materials, and a modern hospitality zone within a compact footprint.
Here’s how Exhibit Options brought that vision to life.
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SOLUTION:
Exhibit Options delivered a fully immersive, end-to-end brand activation, merging high-end design aesthetics with practical functionality. The booth’s architectural centerpiece, a custom graphic wrapped demo room with clear plex window and faux-ivy framed boxes, provided visual texture and natural warmth, contrasting beautifully with sleek white laminate finishes.
RGB up- and down-lighting accentuated the 3D ClearPoint logo, while backlit milk plex graphics illuminated key messaging and brand visuals across the perimeter counters. The inclusion of a dedicated coffee bar with Nespresso service added a hospitality touch that encouraged casual networking, aligning with Exhibit Options’ philosophy of designing experiences that spark conversation.
Every element, from custom soffits and LED lighting to fabric wall graphics and furniture selection, was meticulously planned and fabricated, ensuring seamless coordination across design, fabrication, logistics, and on-site installation.
RESULT:
The final exhibit successfully translated ClearPoint Neuro’s identity into a clean, modern, and experiential brand environment. The open layout and strategic lighting drew continuous traffic, while the warm wood accents and subtle blue brand tones created a calm, professional space reflective of the company’s innovative work in neurosurgery.
Client feedback praised the booth’s cohesive design, the flow of the space, and the ease of client engagement throughout the show. The activation reinforced Exhibit Options’ reputation as a full-service experiential marketing agency capable of delivering turnkey trade show environments that elevate brand storytelling.
SERVICES PROVIDED:
- Design & Engineering – Concept development, 3D design, and structural engineering
- Custom Fabrication – Meeting room enclosure, soffit surround, counters, and shelving
- Lighting Integration – RGB up/down lighting, LED channel illumination, and backlit graphics
- Graphic Management – Art review, proofing, and production oversight
- Project Management – Material procurement, scheduling, and show coordination
- Installation & Dismantle – Full show-site setup, breakdown, and logistics management
