Exhibit Options partnered with Sensei Farms to design and fabricate a fresh, modern, and immersive 10’ x 20’ exhibit for the Global Produce & Floral Show in Anaheim, California. As an end-to-end experiential build agency, we brought the brand’s vision to life through a seamless blend of design, fabrication, lighting, and project management, creating a space that celebrated Sensei Farms’ innovation in sustainable agriculture while elevating their presence through thoughtful brand storytelling.
Sensei Farms approached Exhibit Options with a clear mission: to translate their innovative approach to hydroponic farming into a meaningful brand activation that would stand out on the show floor. Their team wanted a space that reflected freshness, health, and technology — all within a compact 10’ x 20’ footprint. The challenge was to merge natural materials and biophilic design cues with a clean, modern aesthetic that communicated the sophistication of the brand. The exhibit needed to balance functionality and storytelling, serving as both a product showcase and an experiential marketing environment that invited engagement and inspired conversation.
Here’s how Exhibit Options brought that vision to life.
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As a full-service design-build partner, Exhibit Options developed a completely custom structure that combined warm wood textures, glowing LED illumination, and modular display flexibility. The booth featured precision-crafted cam-panel walls and a soffit surround constructed from ¾” plywood, designed for seamless assembly and durability. A series of backlit graphic cutouts evoked the vitality of living foliage, immersing visitors in a natural, farm-fresh atmosphere.
To ensure maximum adaptability, we integrated movable floating shelves that could slide across openings for versatile product placement. A sleek, branded reception counter, finished in high-pressure laminate with perimeter accent lighting, provided both function and visual impact, while an illuminated Sensei Farms logo reinforced brand identity. A 50” TV looped stunning farm visuals, and a Grab N Go refrigerated display showcased fresh produce under crisp, natural lighting.
Every detail was engineered with precision and intent — from the birch-skinned walls and painted cutout edges to the integrated LED channel lighting that created depth and ambiance. The warm, organic tones paired with vibrant illumination transformed the small space into a high-impact experiential environment, perfectly balancing the brand’s modern, tech-forward identity with its natural, sustainable roots.
The completed booth was a powerful brand experience that brought Sensei Farms’ mission to life on the show floor. The glowing greens and layered textures drew continuous attention, while the open layout encouraged meaningful visitor engagement. Attendees were immediately immersed in the brand story, from the illuminated produce wall to the digital displays that reinforced the company’s innovative approach to sustainable farming.
Through strategic lighting, premium materials, and cohesive design, Exhibit Options delivered a visually dynamic and emotionally engaging brand activation that exemplified the future of experiential marketing in the agriculture industry. The booth stood as proof that even a compact footprint can make a large-scale impact when executed by an end-to-end build agency dedicated to transforming ideas into immersive brand experiences.