Olipop is a pioneering beverage company that specializes in creating healthy sodas that are both delicious and beneficial for digestive health. Their mission is to revolutionize the soda industry by offering products that feature a blend of prebiotics, plant fiber, and botanicals to support the microbiome and overall health. Olipop's sodas are crafted to not only satisfy the taste buds but also to contribute to a healthier lifestyle.
The primary challenge for Exhibit Options in building a custom trade show booth for Olipop was to effectively launch their new product and enhance brand recognition at the NACS show. The booth needed to be inviting and functional, capable of accommodating significant visitor traffic while promoting product sampling and engagement. Additionally, the design had to align seamlessly with Olipop's brand aesthetics and values, requiring a creative approach to incorporate their unique branding elements into the exhibit.
Here's how we pulled off the build!
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Exhibit Options created a standout 20x20 island booth that perfectly encapsulated Olipop’s brand and objectives. The design featured a custom “Soda Can” shaped round hanging sign with a printed bottom, which immediately drew attention and reinforced the soda theme. The flooring was laid with wood grain vinyl, adding a warm and natural feel to the space.
For functionality and engagement, the booth included two serving counters. The front serving and reception counter featured a backlit graphic that showcased Olipop’s branding, making it a focal point for greeting and interacting with visitors. The second counter was wrapped with branded graphics and topped with milk plex lighting, enhancing the display while serving samples.
All around, SEG fabric graphics were used to ensure brand colors were vibrant and consistent, creating a cohesive visual experience. The inclusion of a TV and a lightbox above it with a fabric graphic allowed for dynamic content presentation, further engaging visitors. Behind the scenes, the exhibit included a storage closet and a private meeting room, offering functional spaces for staff and private discussions with potential clients or partners.
This comprehensive approach not only addressed the functional needs of the booth but also significantly boosted Olipop’s brand presence and product visibility at the NACS show.
The final product turned out great! Check out the photos below: