MaryRuth's Organics is a wellness brand dedicated to crafting high-quality, non-GMO, vegan supplements that promote a healthy lifestyle. Their mission is to create wholesome, nutrient-rich products that are accessible and beneficial for all, ensuring health and wellness are a priority for every family. MaryRuth's emphasizes clean, sustainable ingredients to support a range of health needs from digestion to beauty.
The primary challenge was designing a versatile and functional TikTok set for MaryRuth’s Organics that could be used actively in their marketing and social media campaigns. The requirement was for a double-sided backdrop that could be easily adjusted and maneuvered within the limited space of their West Hollywood corporate office. Each side of the backdrop needed to serve a distinct purpose and aesthetic, supporting a variety of content creation needs from cooking demonstrations to product showcases.
Here's how we pulled off the build!
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Exhibit Options designed and built a custom TikTok set that addressed all functional and aesthetic needs of MaryRuth’s Organics. The unit, constructed in three panels, was mounted on casters for easy mobility, allowing the backdrop to be rotated quickly and effortlessly. The kitchen side featured a ColorCore white matte laminate finish, giving it the appearance of a fully painted kitchen. This side was equipped with a painted backwall in MaryRuth's signature PMS blue, blue-painted cabinet faces, a 3D logo, sconce and puck lighting, floating shelves with LED downlighting, and waterfall marble laminate countertops. The upper cabinets were finished on the inside with crown molding for a clean look during video shoots.
The merchandising wall side, also painted to match MaryRuth’s PMS blue, included a 3D logo with white LED halo lighting and seven custom shadow boxes. Each box featured RGB LED lighting capable of changing colors to match MaryRuth’s product themes and included a removable plex shelf, enhancing product display flexibility. This side of the set was designed to effectively showcase products and facilitate engaging social media content, reflecting the vibrant and health-conscious brand of MaryRuth's Organics.
The final product turned out great! Check out the photos below: