Deep emerald walls, ornate gold frames, brass picture lights, and illuminated branding gave LEVELS a distinctive presence at Natural Products Expo West.
Exhibit Options brought these elements together in a 20' x 20' modular rental exhibit that paired the character of a traditional portrait gallery with practical product merchandising. The finished space offered a richly detailed setting for the brand, with integrated shelving, service counters, digital displays, and concealed storage supporting everyday show operations.
The design called for an environment with personality and depth within a compact footprint. Gallery-style walls and decorative details needed to establish a cohesive atmosphere while keeping LEVELS products and branding central to the experience.
The exhibit needed to:
The challenge was making the architectural, decorative, and functional elements feel like one complete environment.
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Exhibit Options designed and produced a turnkey modular rental exhibit built around an extruded aluminum frame system. A 12-foot-high, 20-foot-wide back wall and coordinated side walls established the architectural framework, creating an immersive interior with an inviting entrance.
Emerald patterned SEG fabric graphics provided the backdrop for an eclectic arrangement of gold-framed artwork. Portraits in varied sizes and shapes extended across the walls, giving the exhibit a collected, gallery-like character.
Black counters and shelving grounded the detailed wall treatment. Ten laminated wood floating shelves provided dedicated product display space, bringing LEVELS packaging into the composition alongside the artwork and decorative accessories.
At the center, a black front counter featured a gold-faced, halo-lit LEVELS logo. Coordinated branding on the header and additional wall surfaces carried the identity throughout the exhibit. A 10-foot-square tension fabric hanging sign extended brand identification above the booth.
Two wall-mounted 32-inch displays incorporated custom gold-painted frames, allowing digital content to sit naturally within the surrounding gallery presentation. Three brass picture lights added warm accents and highlighted key areas of the display.
Behind the decorative finishes, the exhibit incorporated the infrastructure needed to support the LEVELS team throughout the event.
A locking closet integrated into the structure offered concealed storage, while rear counters added useful work surfaces. A mini refrigerator supported daily booth needs. Black carpet completed the interior, providing a comfortable foundation for staff and visitors while maintaining the exhibit’s coordinated palette.
The project combined rental architecture with branded assets, including SEG graphics, dimensional halo-lit logos, and the hanging sign. This approach paired modular construction with details specific to LEVELS.
Key features included:
The completed exhibit gave LEVELS a cohesive, memorable setting at Natural Products Expo West. Emerald, black, and gold finishes established a strong visual identity, while layered artwork and warm lighting gave the space depth and character.
Product shelving remained prominent within the decorative environment, and integrated counters and storage kept the layout practical for the exhibiting team. Illuminated logos created clear focal points without interrupting the gallery aesthetic.
The project demonstrates how modular rental construction can support a highly individualized brand environment. Thoughtful finishes, integrated merchandising, and coordinated lighting transformed a 20' x 20' footprint into a distinctive expression of LEVELS.