Avocor, a front-runner in collaborative technology solutions, specializes in creating cutting-edge interactive displays designed to revolutionize communication and collaboration within diverse environments. Their mission, enhancing productivity through fluid and intuitive interactive experiences, requires that their exhibition booth mirror the dynamism and innovation they bring to the tech realm.
At InfoComm, the premier event for professionals in the audiovisual industry held at the Orlando Convention Center, Avocor sought to not only display their products but to captivate attendees with a booth that told a story of sophistication, versatility, and innovation.
Designing a 20x40 sq/ft exhibition booth comes with its unique set of challenges. The space, while expansive, needed to encapsulate the multi-faceted nature of Avocor's offerings. The requirement was to house seven distinct workstations, a large conference room demo boasting a 105” TV, and other varying display areas, all while ensuring fluid movement for visitors. Not to mention the need for advanced lighting solutions that would accentuate the brand's modernity.
Additionally, striking a balance between a modern aesthetic and functional design – with elements like a closet for the conference room demo area that doubles as a display space and a dedicated greenery wall – posed as a challenge.
Here's how we pulled off the build!
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Exhibit Options, understanding the brand essence of Avocor, devised a bespoke solution that was both visually captivating and functional. Packing a ton into the 20' wide booth space, they seamlessly integrated the seven workstations ensuring each had its spotlight while allowing for cohesive visitor flow.
Central to the booth was the large conference room equipped with a 105" TV for demo, accentuated with SEG fabric graphics, a testament to the company's commitment to high-quality visuals. This area also incorporated a seamless dual-purpose closet – one side facilitating the conference demo area needs and the backside brilliantly transformed into two additional product displays.
However, the pièce de résistance was arguably the lush greenery wall, imbued with a 3D halo lighted logo – an amalgamation of natural elements and state-of-the-art technology, embodying Avocor's brand ethos.
Advanced lighting solutions were integrated into the design, with soffit surrounds equipped with flush-mounted RGB chasing lights. These programmable color LED lights created a visual spectacle, changing colors in mesmerizing patterns and elevating the booth's ambiance.
For potential discussions, three bar tables with stools were strategically placed, ensuring attendees could converse and collaborate on the spot, mirroring Avocor's product usage scenarios.
The booth design's culmination was a hanging sign, ensuring brand visibility from afar, beckoning attendees to experience the confluence of design and technology firsthand.
Exhibit Options crafted a masterclass in exhibition design, aligning perfectly with Avocor's vision, ensuring not just visibility but an immersive experience for every attendee at InfoComm.
The final product turned out great! Check out the photos below: